Why Should You Buy This Book?

As you weigh the pros and cons of buying this book, you are probably asking yourself, "Why should I buy it? What do I hope to gain from reading it?" The answer might be, "Perhaps I may gain some new insights into myself, my organization, or on how I can lead others more effectively.

Our hope is that you gain so much more! Through this learning experience, we hope you will achieve a positive transformation in your life. Why? Because transformation is so much greater than simple change. Transformation is life altering. That's a tall order for a book, but one we know is possible. We know because we have seen it happen with the many people we have led and trained.

Helping others transform their lives is our mission. We define that transformation as significant positive change that leads to greater success, fulfillment and happiness. Yes, change is difficult for most people. Sadly, for most people, it rarely happens, and when it does, it is usually driven by pain or fear. Think about it. 62 percent of Americans stay in jobs with bosses they hate until the pain of staying exceeds the pain of leaving. Most never leave. How tragic.

Fear is the other punishing motivator. If I can't pay my mortgage, I may have to take on a second job. Or my boss may place me on a performance improvement plan (also known as a keep your job or else plan). He knows full well that over half of all action plans result in termination. Or how about the person who quits smoking after a close friend dies of cancer. Or the person who finally decides to eat right after their heart attack. This is not the kind of motivation that leads to a better life and is often too little too late.

There is a better way. Significant change is driven by clarifying what you really want and developing the right mindset and habits to get there. It is understanding the obstacles to change and how to manage them as well as learning how to leverage your strengths and overcome your weaknesses. It means discovering new more effective ways to interact with subordinates, colleagues, and management.

We are not proposing hypothetical ideas but teaching proven systems for enhancing personal effectiveness. We will drill down to the details with clear instruction and exercises.

Yes, there is a better way to live your life. There is a better way to affect significant positive change in your life as well as those around you. We want nothing less than to support you as you discover new behaviors and habits that will transform your life. We are excited about the journey ahead of you and hope you will use this book for years to come.

Our best to you,

Roger Corea

Michael Keys

--Roger Corea and Michael Keys

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